YouTube states ‘Broadcast yourself’, some of the public take this too literally filming anything they want and uploading it to the internet. The free video uploading website is also known for offering the more insightful videos such as campaigns. There are thousands of campaign videos uploaded to YouTube, Chris Crocker cried into a camera for a ‘campaign’ pleading people to leave pop star Britney Spears alone. Al Gore’s ‘An Inconvenient Truth’ can also be found on the website. The aim of a YouTube campaign is to try and reach as many people as possible, however what is challenging is thinking of something to campaign for.
The campaign assignment required more thought than media skill, although some was required. Coming up with an idea that could be filmed locally and would not seem completely ridiculous was difficult. As a group we brainstormed the extreme such as, animal abuse, to the silly such as, bring Buffy the Vampire Slayer back. In the end it was an item we all checked regularly, everywhere and anywhere we could, an item often related to teenagers based on a general opinion, the mobile phone.
The mixture of a video about turning your iPod down when crossing and being victims of mobile distraction ourselves convinced us that being aware when using your mobile on the move was an important subject, especially to three addicts.
The footage was filmed on a normal Panasonic digital camera which gave realistic movement to the film as it was shot looking through the eyes of the person using the phone when walking and similar shots without the use of the phone. The idea was to create everyday situations that could occur when being distracted by your mobile, such as bumping into people and objects, in the end only to contrast with a car collision. For obvious safety reasons the car scene had to be filmed in a hypothetical way, blacking out the film at the point where the car would have hit.
We edited the amateur footage on iMovie as we did not need effects and editing on a professional level. We simply cut the clips of film, allowing them to flow as a film. Between the clips of the person using the phone, and without the phone we decided, for the slight shock factor, to include researched information about teenagers that have died whilst being distracted on their mobiles. The text added an element of fact to the campaign video, proving the group’s point that, although mobiles are an everyday object, being complacent when using your phone can cause problems.
We used a simple heartbeat sound effect for the shots with the mobile phone as it showed the person using the phone was alive, differentiating with the end when a heart monitor sound, cut from the beginning of ‘The End’ by My Chemical Romance. There was an issue finding a flat line sound effect therefore decided to add a humorous end of dead to symbolise the person dying, This was also cut from a My Chemical Romance song, ‘Dead!’.
The finished product dragged out as it had to be three minutes, and would have benefitted from being shorter. Although the film finished with an amateur tinge the point we were making was put across and is now part of the YouTube catalogue for the world to view and is currently at 93 views.
The campaign assignment required more thought than media skill, although some was required. Coming up with an idea that could be filmed locally and would not seem completely ridiculous was difficult. As a group we brainstormed the extreme such as, animal abuse, to the silly such as, bring Buffy the Vampire Slayer back. In the end it was an item we all checked regularly, everywhere and anywhere we could, an item often related to teenagers based on a general opinion, the mobile phone.
The mixture of a video about turning your iPod down when crossing and being victims of mobile distraction ourselves convinced us that being aware when using your mobile on the move was an important subject, especially to three addicts.
The footage was filmed on a normal Panasonic digital camera which gave realistic movement to the film as it was shot looking through the eyes of the person using the phone when walking and similar shots without the use of the phone. The idea was to create everyday situations that could occur when being distracted by your mobile, such as bumping into people and objects, in the end only to contrast with a car collision. For obvious safety reasons the car scene had to be filmed in a hypothetical way, blacking out the film at the point where the car would have hit.
We edited the amateur footage on iMovie as we did not need effects and editing on a professional level. We simply cut the clips of film, allowing them to flow as a film. Between the clips of the person using the phone, and without the phone we decided, for the slight shock factor, to include researched information about teenagers that have died whilst being distracted on their mobiles. The text added an element of fact to the campaign video, proving the group’s point that, although mobiles are an everyday object, being complacent when using your phone can cause problems.
We used a simple heartbeat sound effect for the shots with the mobile phone as it showed the person using the phone was alive, differentiating with the end when a heart monitor sound, cut from the beginning of ‘The End’ by My Chemical Romance. There was an issue finding a flat line sound effect therefore decided to add a humorous end of dead to symbolise the person dying, This was also cut from a My Chemical Romance song, ‘Dead!’.
The finished product dragged out as it had to be three minutes, and would have benefitted from being shorter. Although the film finished with an amateur tinge the point we were making was put across and is now part of the YouTube catalogue for the world to view and is currently at 93 views.
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